So today, I did a review of SimpliFi's media coverage for the past year with our PR firm. It's actually pretty amazing--we were fortunate to receive coverage in a number of premier consumer publications as well as the key bank/CU trade pub's. Awesome, really--in fact, I still can't quite get used to the idea that we were in the WSJ and on Good Morning America.
But that's not really the point I want to make. The real point is the pressure I felt when we were doing the review to do "more" in 2010. More interviews, more blog posts, more pitches. All in the desperate hope that "more" will help us grow our business.
Now this isn't bad. There is no doubt that we need to grow, and if we are successful, that will be a good thing for SimpliFi and our customers. But it can be dangerous, because it can easily lead to the "more" syndrome. Just a grab for more--more traffic, more media coverage, more users, without any regard for who (or what) that more is.
When what SimpliFi really needs--and what every financial institution needs--is the "right" traffic, the "right" media coverage, the "right" users. This often means saying no instead of yes, which ain't easy for any of us. But it's absolutely critical to business sustainability.
"More" is not the goal--"right" is the goal. Say that to yourself every day. I'm going to put this on a sign and put it on my wall as a reminder.
Hope everyone had a wonderful Christmas Adam!
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